Press: Erica Kircheis erica.kircheis@brixen.org 
Plose_Winter_(c)Brixen Tourismus_Helmut Moling
Mountains captivate us with the promise of freedom: clear air, wide horizons and a silence
that allows space for thought. Yet this very freedom calls for respect. Mountains are never
neutral – they change with the seasons, with the weather and with our behaviour.
On the Plose, Brixen’s local mountain, this awareness lies at the heart of the event “I have
fun, safely”, taking place on 25 January 2026. A day dedicated to safety, conscious
enjoyment and shared responsibility. Because having fun is possible – but only when
approached with preparation and care.
Skigebiet Plose_©Horeca
Safety starts with awareness.
Whether skiing, sledging, hiking or setting foot in alpine terrain for the first me: safety
begins with knowledge. Understanding the FIS slope rules, assessing one’s own abilities
realistically, choosing the right equipment and showing consideration for others – small
actions with a big impact.
Since 2025, a new regulation has been in force: helmets are mandatory, not only for skiing
but also for sledging. For children and adults alike, without exception. A simple rule that
saves lives – because the head cannot be replaced.
Winter and summer: same mountain, same responsibility.
Even when the snow melts, the mountain does not change its nature. The same unwritten
rules apply in summer and winter: preparation, respect and attention. Checking weather
conditions, knowing routes, wearing suitable clothing and equipment – and above all,
knowing when to turn back.
“I have fun, safely” aims to make mountain safety accessible, especially for visitors who are
unfamiliar with alpine environments or experiencing them for the first me.
A strong network of care.
In Brixen, mountain safety is not an abstract concept – it is a coordinated reality. A close-knit
network of professionals and volunteers works behind the scenes: the Mountain Rescue
Service, Carabinieri on the slopes, volunteers from the White Cross and Red Cross, the highly
trained medical staff at Brixen Hospital, and the air rescue service, ready to intervene when
every minute matters.
A system that works because it is close at hand: the mountain lies just minutes from the
town, and the town takes responsibility for it.
The mountain is a privilege.
The mountain does not ask for heroics. It asks for awareness, humility and respect.
Events like “I have fun, safely” remind us that true competence lies not in pushing limits, but
in returning safely to the valley, with lasng memories and the desire to come back.
Because the mountain gives generously. But it expects respect.
www.brixen.org
